Support us to fight food waste.
In this day and age capitalism, globalization and commercialization are getting more and more known for its wastage. The amount of wasted food has grown over the last few decades, people waste more even though there are worldwide approximately 800 million people without access to healthy food. Not only is this a moral problem, but food waste is a homogenous problem that has severe environmental and economic costs such as land degradation, climate change, the irresponsible use of fresh water, natural resources and fossil fuel energy etc. Research concluded that households are the biggest contributors in food waste in high-income countries. People are not aware how much they throw out and what the consequences are.
Considering this, our goal is to tackle food waste in households, since they are the biggest contributors. We tend to focus on reducing the waste of vegetables and fruits. As a result, we came up with a simple and effortless fermentation kit. Through our product, we would like to introduce fermentation to households as a proper method to preserve fruits and vegetables. Fermentation has been widely used to preserve food in many cultures, because it is an easy and simple storage method. With our fermentation kit, you can ferment your leftover fruits and vegetables at home easily.
What is ‘Weck-It!’ ?
‘Weck-It!’ is a start-up that aims to reduce the wasted fruits and vegetables in households. We design a handy kit for fermentation-- the ‘Weck-a-licious’ Kit. The kit is a combination of three weck jars, a wooden spoon, three starter recipes and fermentation guidelines. All you need is some leftover fruits and vegetables and our product, the ‘weck-a-licious kit’. In a few days’ time, the fruits and vegetables can be fermented into healthy and sustainable dishes. It is widely known that fermented foods are really healthy. By using our product everyone can reduce food waste at home and live a more sustainable life.
If you are concerned with wasting fresh fruits and vegetables, this might be the solution for you! Do you want to make your life more sustainable and healthy ? If yes, then please come to support us and our product. Your money will help us assemble the kits, create our website, start a marketing campaign and create a flyer/manual to go with the kits.
With your help we hope to raise €350,- so that we are able to provide the fermentation kits and recipes.
If you donate €5 - €10, you will get a fermentation recipe.
If you donate €10 or more, you will get 10% discount on the fermentation kit.
Maia Tahitu: Visual Designer
International Studies, Leiden University
When I was a teenager, I started working my first job at Albert Heijn. There, the issue of food waste caught my attention. The amounts of food that was thrown away, just by a single small supermarket, astounded me. It got me thinking about the growing issue of food waste and how to help fight it, especially in the household spheres. Personally, I love making and experimenting with food. Weck-It! is, in my opinion, an amazing and highly sustainable alternative. My ambition for this start-up is to make more people acquainted with and excited about fermentation. This age-old process is easy, healthy, very interesting and sustainable! By doing so, I would love to create amazing designs for our kits, weck jars and overall for our start-up.
Kaoutar Goujili, Debater
International Relations and Organizations, Leiden University
There is this moroccan saying that my mother used to tell me, translated it is: ‘you eat with your eyes’. With this she means that very often people think that they are gonna eat a lot and in the end they do not. I used to buy and cook so much food when hungry and most of the times a great part of it ended up in the bin. When growing older, I noticed that so much food is thrown away while so much people are malnourished and go to sleep every night with hunger. The problem caught my attention because it’s morally wrong that people waste food while others do not even have access to (healthy) food. With our start-up we provide a sustainable and healthy option for people, namely fermentation. My role in the group is the debater. This means that I am the analyst of the team; I ask lots of questions; I am very critical towards the ideas, statements and for a logical reasoning and solution based on academic literature. My ambition is to reduce food waste and raise awareness on the problem and its impact.
Casper Noodelijk, Team Leader
History, Leiden University
Personally I never really knew just how much food is wasted in households, until we started researching it. We found out that the average person in Europe wastes about 40 Kg of good food each year. One of the main reasons for all this waste is a lack of knowledge and time, people are uneducated on this subject or too busy to care. Our product caters to both these needs. I would like to make a contribution in reducing the amount of good food that is wasted in households, even the smallest bit would already be an accomplishment.
Xialei Wu, Campaign Leader
International Studies, Leiden University
As far as I know, fruits and vegetables are wasted the most in households. If it is hard for families to buy a proper amount for themselves, it is better for them to learn preservation methods to reduce the waste. But what if people are not familiar with the methods? I would highly recommend our handy fermentation kit to them. By using it, people can easily make fermented food which can be stored for a long period. Instead of throwing fruits and vegetables away, people can turn them into tasty dishes. This will enable people to reduce the waste at home and live a sustainable life. I do hope that our little product can make people take actual action to reduce food waste at home.